What a Balinese lady on a beach taught me about business : 3 ways to sell with heart
What a Balinese lady on a beach taught me about business
Hanging out on Sanur Beach, a mecca for sun seekers; the sights and sounds are many. The loudest come from venders along the boardwalk. Swarming on tourists they sing “Look at my shop” “I have many beautiful things for you” “Please look” “Where are you going?”
The competition on the strip is ferocious and the ladies of the Sanur strip have the call to action down pat. But what most of them miss are the first two vital steps to making stress free sales.
One lady caught my attention today, it wasn’t just her rockin’ snake print top. Nyoman pulled out her secret sales weapons.
I will bet my Nasi Goreng that this Balinese beauty has not read the New York Times Best Sellers nor the latest online course by super star marketers, she had natural talent. A skilled seller, who I would later find out has two teenage children and a husband that she supports with her sales. Nyoman knew there are two essential steps before the direct call to action or beg for the sale.
Nyoman came up to me as I was stopped on my bicycle she asked with a warm smile, “What are you doing today?” I told her I had got us lost looking for a vegetarian warung that had good reviews and joked that maybe Masao was grumpy. With a look only a Mother could give she turned to Masao and said, “Oh no, grumpy is no good. You have to give love to get love.” She then went on to share some sage advice about relationships and life in general. Not once trying to sell anything. Nyoman understood that the first key to a good sale is building a relationship.
Make a connection. Build trust.
Nyoman’s next tactic was so gracefully executed, I stood in awe of her. After some laughs and chatter she leant into Masao and whispered, “You know if you want to be good husband you buy your wife something nice” BAM! Step number 2 checked off the list.
Provide a solution to a problem.
At that point I was prepared to buy anything from her shop, whether I needed it or not, I wanted to give my money to this lady.
And we did.
Not only did Nyoman make great sales that day she got two more admirers (built her tribe), a customer for life (a repeat shopper) and we have told many friends the story already (free promotion). All because she employed the 3 powerful keys to selling products/services.
1. BUILD RELATIONSHIPS
Make connections, share your art, offer something for free, give, give, give.
2. SOLVE PROBLEMS
Offer solutions, ask your tribe what they like and need then provide it.
3. CALL YOUR TRIBE TO ACTION
Ask your community to buy your products and services.
As a Hoop Love Coach naturally you want to fill your classes, sell out your workshops, skyrocket your subscribers, sell all of your hoops. Asking directly is a good tactic. But if you follow Nyoman’s (and all connected and skilful community builders and profit makers) process chances are you won’t even have to ask, you will be excited by the abundance (community and wealth) that comes your way.
Now it is time to get creative and have some fun with this.
How will you make connections with your community? What can you provide that will build trust? How can you give solutions for your tribe? How will you ask your tribe to purchase your offerings with heart?